I received some great info from a home stager that I work with, Dianne Thompson with Simply Stunning Designs.
“I am selling! Why would I put money into a house I am leaving?” I would say this is the most common question professional stagers field every day! On the surface, you can certainly understand why the question is being asked. There are many reasons to support the process of staging a property before showing it to the public.
Who Is Buying?
Whether you know it or believe it, it is true; the buyer will determine if, when, and for what price your house will sell. You can have your hopes, wants and dreams but ultimately the power lies with the buyer. A great staging professional is knowledgeable about which demographic is most likely to purchase your property and will make recommendations to improve condition and presentation. The largest property buying demographic today is the millennials. The younger members of this generation may still favour renting; however, once they hit their thirties and begin to settle down, they want their version of a great house.
What they want is move-in ready. Why? Pressing student debt is already a worry, so they scrape together as much as possible for the down payment and simply don’t have extra cash to invest in fixing up the things you couldn’t get to do. The other factor to consider is this group of people do not want to be DIY Weekend Warriors; they want to have fun on the weekends! Also, they don’t have the skills to do the work and they aren’t interested in learning how to do it.
You many have finished with this property, but to them it is their new home. They want it to look and feel fresh and new. In fact, research shows they want the feel of new so much; most of them are willing to pay more money to get it. What that means to you is this: If you choose to bring your property onto the market “as-is,” you risk:
a) being on the market longer than you want or
b) having offers for less than you expect.
Staging is a service for selling property that has measurable value. Whether the market is a buyers market, sellers market or a balanced market, staging is a powerful marketing tool that should never be discounted because of the outlay of money. If you were selling your vehicle, wouldn’t you clean, fix and polish it to make it feel new? Why would your house be any different? Especially when the return of investment comes at a much greater margin.
The largest investment most people ever make is in real estate. Sellers want the most money possible in the shortest time for no effort and no money. But, that’s a pipe dream. 97% of prospective buyers look on the internet first, which means you need lots of great photos to capture interest and get on the must-see list. Don’t play with your investment! When you are competing with new houses, your house must look and feel new too. Failure to meet this expectation will just have millenials favouring other properties.